How much is half a serving of Haidilao? The data behind the hot discussion across the Internet is revealed
Recently, the portion size issue of Haidilao's "half portion" has become a hot topic on social platforms. Many consumers posted comparison pictures questioning the difference in cost performance between half portion and full portion. This article will combine the popular discussion data on the entire Internet in the past 10 days and use structured analysis to reveal the true situation of Haidilao's half.
1. Hot search data statistics (last 10 days)
| platform | Related topic readings | Number of discussions | Hot search highest ranking |
|---|---|---|---|
| 120 million | 85,000 | TOP3 | |
| Douyin | 98 million | 123,000 | Food list TOP1 |
| little red book | 56 million | 47,000 | Catering TOP5 |
2. Comparison of consumer measured data
| Dishes name | Whole portion weight (grams) | Half serving weight (grams) | price ratio |
|---|---|---|---|
| fat cow | 200 | 120 | 60% price/60% weight |
| Shrimp slippery | 150 | 70 | 55% price/47% weight |
| Hairy belly | 180 | 85 | 58% price/47% weight |
| Vegetable platter | 300 | 180 | 50% price/60% weight |
3. Analysis of the focus of controversy
1.Portion size discrepancy issue: Actual measurement data shows that the actual weight of a half portion of some meat dishes is only 47%-60% of the whole portion, but the price reaches 55%-60% of the whole portion. The difference is especially obvious for high-priced dishes such as shrimp paste and tripe.
2.Merchant response: Haidilao’s official customer service stated that “Half dishes are not simply cut in half, and the aesthetics of the presentation and eating experience need to be considered.” However, this explanation failed to completely quell the controversy.
3.Divided consumer attitudes: Younger groups pay more attention to cost-effectiveness, while family consumers believe that half a portion is more suitable for early adopters. Actual surveys show:
| crowd | Support half portion mode | Think the price/performance ratio is low |
|---|---|---|
| Generation Z (18-25 years old) | 42% | 58% |
| Young and middle-aged people (26-40 years old) | 67% | 33% |
| home consumer | 81% | 19% |
4. Industry comparison data
Comparing the half-portion policy with other hot pot brands, we found that:
| brand | half price ratio | weight ratio | Number of optional dishes |
|---|---|---|---|
| Haidilao | 50%-60% | 47%-60% | Full menu available |
| xiaolongkan | 60% | 50% | Limited to 30 styles |
| xiabuxiabu | 55% | 55% | Limited to 25 styles |
5. Consumption Suggestions
1.Meat dish selection strategy: It is recommended to order a full portion of high-priced meat dishes (such as tripe, shrimp sliders), while a half portion is more suitable for low-priced dishes (such as tofu, vegetables).
2.Number of people reference: It is recommended to order 3 full portions + 2 half portions for 2 people, and 1.5 times the full portion for 4 people.
3.Hidden benefits: Haidilao members can ask the waiter to weigh on site, and some stores will provide compensation services for weight objections.
This controversy reflects consumers’ higher demands for transparency in catering. Haidilao is an industry benchmark, and its service details have always been the focus of public attention. It is recommended that merchants can enhance consumer trust through standardized displays and explicit display of electronic scales.
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