What brand of backpack is good? Analysis and recommendation of popular brands across the network
With the back-to-school season and travel peak approaching, backpacks have become a hot topic recently. This article combines the search data and user discussions of the entire Internet in the past 10 days to analyze the most popular backpack brands and provide structured data comparison for you.
1. Ranking of popular backpack brands
| Ranking | brand | heat index | main selling point | price range |
|---|---|---|---|---|
| 1 | JanSport | 9.5 | Lightweight and durable, the first choice for students | 200-500 yuan |
| 2 | Herschel | 9.2 | Stylish design, popular internet celebrity style | 400-1000 yuan |
| 3 | The North Face | 8.8 | Professional outdoor, strong load-bearing capacity | 600-1500 yuan |
| 4 | Fjällräven | 8.5 | Environmentally friendly materials, Nordic style | 800-2000 yuan |
| 5 | Eastpak | 8.3 | Military quality, lifetime warranty | 300-800 yuan |
2. Detailed comparative analysis of each brand
1.JanSport
As the favorite brand among students, JanSport’s search volume has recently surged by 35% due to the back-to-school season. Its iconic solid color design and ultra-light weight (only 0.5kg on average) have become its biggest selling points.
| Model | Capacity | weight | Waterproof | Sales volume (last 7 days) |
|---|---|---|---|---|
| Right Pack | 31L | 0.48kg | Basic water repellent | 12,000+ |
| SuperBreak | 25L | 0.42kg | Basic water repellent | 8,500+ |
2.Herschel
It has set off a craze on platforms such as Xiaohongshu, and its retro design and various color schemes are particularly popular among young people. The latest magnetic buckle design has become the focus of discussion.
| Series | Features | Star style | social media mentions |
|---|---|---|---|
| Little America | Classic magnetic buckle | Same style as Wang Yibo | 25,000+ |
| Settlement | Simple business | None | 8,000+ |
3. Purchasing Guide
1. Select according to usage
| Usage scenarios | Recommended brands | key indicators |
|---|---|---|
| daily commute | Herschel/Eastpak | Appearance>Capacity>Weight |
| student use | JanSport | Lightweight>Price>Durable |
| outdoor travel | The North Face | Load-bearing>Waterproof>Breathable |
2. Price range recommendation
| budget | best choice | Alternative options |
|---|---|---|
| 200-500 yuan | JanSport Right Pack | Eastpak Padded Pak'r |
| 500-1000 yuan | Herschel Little America | Fjällräven Kanken |
| More than 1,000 yuan | The North Face Borealis | Patagonia Refugio |
4. Observation of the latest trends
According to e-commerce platform data, backpacks have recently shown three major trends:
1.Environmentally friendly material: Searches for products using regenerated nylon and organic cotton increased by 120%
2.Smart design: Backpacks with USB charging ports and anti-theft functions are attracting more attention
3.Modular: The style of detachable small bags has become a new favorite
5. Purchase suggestions
1. Priority will be given to student groupsJanSportorEastpak, the most cost-effective
2. Pursue fashionable choicesHerschel, but we need to pay attention to the proliferation of imitations
3. Direct consideration for outdoor enthusiastsThe North Faceand other professional brands
4. Before purchasing, be sure to check the thickness of the shoulder straps and the breathable design of the back, which have a great impact on comfort.
As a final reminder, it is the promotion season recently, and many brands have new product discounts in Tmall flagship stores. It is recommended to compare before placing an order. I hope this analysis based on the popularity of the entire network can help you choose the most suitable backpack!
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