What cosmetics do college students use? Inventory of hot topics on the Internet in the past 10 days
With the arrival of the school season, the consumer demand of college students has attracted much attention. In the past 10 days, the discussion about "cosmetics for college students" has continued to rise. Data from major social platforms, e-commerce platforms and beauty communities show that niche brands and classic domestic products with high cost performance and clear efficacy have become the first choice for college students. The following is the organization and analysis of structured data.
| Popular categories | Top3 brands/items | price range | hotly discussed keywords |
|---|---|---|---|
| Makeup (foundation/cushion) | 1. Perfect diary small black cover 2. Red Earth Skin Nourishing Foundation 3. L’Oreal Oil Absorbing Stick | 50-150 yuan | Mother who wears makeup, has light skin, and has oily skin |
| Lipstick/Lip Glaze | 1. INTO YOU Water Mist Lip Glaze 2. Colachi Air Lip Glaze 3. 3CE Velvet Lip Glaze | 30-100 yuan | Mirror surface, whitening, affordable alternative |
| sun protection | 1. Missing Little Yellow Hat 2. Xinbi Little Golden Hat 3. Winona Clear Sunscreen | 40-80 yuan | Essential for military training, not fake, SPF50+ |
| Skin care set | 1. The ultimate soothing and repairing series 2. Dr. Aier’s Probiotic Emulsion 3. Yuze skin barrier repair | 150-300 yuan | Sensitive skin, late night first aid, student party |
1. Analysis of consumer trends
1.Value for money is king: Over 75% of the discussions mentioned keywords such as "affordable" and "under 100 yuan". College students are more likely to choose products with a unit price of no more than 200 yuan.
2.Efficacy-oriented: "Quick makeup application in the morning" and "oil control and long-lasting makeup" have become core needs, and the popularity of multi-effect products (such as sunscreen and isolation two-in-one) has increased by 23%.
3.The rise of domestic products: Xiaohongshu data shows that mentions of national cosmetics brands have increased by 40% year-on-year in the past 10 days, and brands such as Perfect Diary and Juduo have become “hard currency” on campus.
2. Purchase channel preference
| Channel type | Proportion | typical behavior |
|---|---|---|
| E-commerce platform | 58% | Stay tuned for discounts in the live broadcast room and purchase orders together |
| Campus group buying | 22% | Group bargaining, alumni recommendations |
| Offline collection store | 15% | Order online after trial experience |
| Second-hand platform | 5% | Trading samples/idle makeup |
3. Guide to avoid pitfalls
According to the complaint data of the past 10 days, college students should pay attention to the following when purchasing cosmetics:
1.Be careful when purchasing repackaged products: A certain platform exposed that the rate of fake packaged samples is as high as 34%;
2.Be wary of “first aid artifact” propaganda: Over 60% of the products for quick acne removal and 7-day whitening are exaggerated;
3.Pay attention to filing information: Data from the State Food and Drug Administration show that 12 online celebrity products have been canceled and registered in September.
4. Expert advice
Dermatologists remind:
- Streamlining skin care is more important than stacking products. It is recommended that the basic configuration is "cleansing + moisturizing + sun protection";
- Makeup must be removed thoroughly to avoid mouth closure problems caused by incomplete makeup removal;
- For sensitive skin, alcohol-free and fragrance-free formulas are preferred. You can refer to the "Beauty Practice" APP to check the ingredients.
Conclusion: Contemporary college students’ cosmetics consumption shows a trend of rationality and functionality, and they pursue maximum cost-effectiveness within a limited budget. As the R&D capabilities of domestic brands improve, the campus market may continue to rewrite the landscape of the beauty industry in the future.
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