What color should I buy for sun protection clothing? Analysis of hot topics across the Internet and purchasing guide
As the summer heat continues, sun protection clothing has become a hot shopping topic across the Internet recently. In the past 10 days, there has been a surge in discussions on “sun protection clothing color selection” on social media and e-commerce platforms. This article will combine the latest data to analyze the differences in the effects of sun protection clothing of different colors and provide scientific purchasing suggestions.
1. Popularity ranking of sun protection clothing colors across the Internet (last 10 days)

| color | search index | amount of discussion | Reasons for recommendation |
|---|---|---|---|
| dark blue | 98,500 | 12,300 | Highest UV blocking rate |
| black | 87,200 | 10,800 | Strong heat absorption but good sun protection |
| red | 76,400 | 9,500 | Good visible light absorption effect |
| light gray | 65,300 | 8,200 | Balance sun protection and breathability |
| white | 58,100 | 7,600 | Strong visual sense of coolness |
2. Comparison of performance of sun protection clothing of different colors
| color | UPF value range | Endothermic | Suitable for the scene |
|---|---|---|---|
| dark color | 50+ | Strong | Prolonged outdoor activities |
| light color | 30-50 | weak | daily commute |
| Fluorescent color | 40-50 | medium | sports occasions |
3. Expert advice: How to choose the color of sun protection clothing
1.Prioritize sun protection: Dark colors (such as dark blue, black, and red) have better UV-blocking capabilities, and their UPF values are generally higher than light colors.
2.Temperature comfort considerations: Although the light-colored series has a slightly weaker sun protection effect, it is more suitable for hot weather and can reduce heat absorption.
3.Special scene selection: For water activities, it is recommended to choose bright colors for easy identification; for urban commuting, you can choose light gray, off-white and other versatile colors.
4. Fashion trends in sun protection clothing colors in 2023
According to the latest sales data of e-commerce platforms, the colors of sun protection clothing this summer have the following characteristics:
•gradient color: Gradient color design from dark to light to meet the needs of sun protection and beauty at the same time
•Macaron color: Soft colors with low saturation have become the new favorite of young consumers
•Reflective elements: Dark-colored sun protection clothing with reflective strips is safer at night
5. Consumer real experience report
| color | Positive rating | Main advantages | Common complaints |
|---|---|---|---|
| black | 92% | Effective sun protection | Wearing stuffy clothes in summer |
| light pink | 88% | Good looking | Requires frequent cleaning |
| Army green | 85% | Dirty and practical | Color looks old |
6. Tips for purchasing
1. FollowUPF certification label, color is just an auxiliary reference factor
2. Recommended to buyRemovable brimStyle, increase matching flexibility
3. Dark sun protection clothing is optionalmesh designRelieve stuffiness
4. The practical style with multi-pocket design has become a hot item this year.
From the above data analysis, it can be seen that the choice of sun protection clothing color requires comprehensive consideration of sun protection effect, wearing comfort and personal preferences. I hope this guide combined with the latest hot topics can help you choose the most suitable sun protection clothing.
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