What brand of clothes do college students buy? Analysis of popular brands and trends in 2024
With the arrival of the school season, the shopping demand of college students has increased significantly. This article combines hot search topics on the Internet in the past 10 days and e-commerce platform data to recommend cost-effective and good-looking clothing brands for college students and analyze current consumer trends.
1. Three major trends in college student clothing consumption in 2024
1.National fashion brands continue to heat up: Search volume for brands such as Li Ning and Anta increased by 40% year-on-year
2.The battle between fast fashion and cost-effectiveness: UR and ZARA become hot search keywords for comparison
3.The rise of functional clothing: Search volume for sun protection clothing and quick-drying T-shirts doubled
2. Ranking of popular clothing brands for college students
| Category | High-end options | Affordable selection | Emerging brands |
|---|---|---|---|
| Athleisure | Nike/Adidas | Li Ning/Anta | Maia Active |
| daily wear | Uniqlo | UR/Peacebird | Bosie |
| Trendy items | Champion | FMACM | Randomevent |
| Functional clothing | The North Face | Decathlon | OhSunny |
3. Purchase suggestions for different budgets
| budget range | Recommended brand portfolio | Average price per piece | Suitable for the scene |
|---|---|---|---|
| 300-500 yuan | Decathlon + Yichun | 80-150 yuan | Daily classes/exercises |
| 500-1000 yuan | UR+Li Ning | 150-300 yuan | social dating |
| More than 1,000 yuan | Champion+Nike | 300-600 yuan | Trendy outfits |
4. Top 5 popular items on social media
According to the data of Xiaohongshu in the past 7 days:
1.UR bow suspender skirt- 23,000 related notes
2.Li Ning Liejun 6th generation running shoes- Search volume increased by 180%
3.Bosie genderless shirt- The most discussed among college students
4.
5.FMACM printed T-shirt- Campus street shooting hot styles
5. Expert purchasing advice
1.avoid overconsumption: It is recommended that basic models account for 60% of the wardrobe
2.Pay attention to the discount cycle: The August-September school season has the biggest discounts
3.Mix and match techniques: Affordable brands + design accessories enhance quality
4.Material selection: Breathable fabrics such as pure cotton and Tencel are more suitable for campus life
6. Emerging brands worth paying attention to in 2024
| Brand | Features | price band | Hot selling items |
|---|---|---|---|
| National trend design | 200-500 yuan | tie dye sweatshirt | |
| street style | 300-800 yuan | oversize jacket | |
| girly style | 200-400 yuan | puff sleeve dress |
To sum up, college students’ clothing consumption in 2024 will show a diversified trend, pursuing both individual expression and practical value. It is recommended to make matching choices based on personal professional characteristics (for example, art students can try more design styles, science and engineering students can focus on functionality) and daily scene needs.
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