What brand of clothes are expensive? Price list of popular brands on the entire network in the past 10 days
Recently, discussions on "luxury clothing prices" on social media and e-commerce platforms have soared, especially the high premiums caused by some brands due to materials, design or star effects. The following is a structured analysis based on the data of the entire network for nearly 10 days, which will help you understand which brands of clothes are "unreasonably expensive".
1. Top 5 popular high-priced clothing brands
| brand | Representative single product | Price range (yuan) | Price increase (vs 2023) |
|---|---|---|---|
| LOUIS VUITTON | Embroidered denim jacket | 28,000-35,000 | +12% |
| GUCCI | Horse-bit wool coat | 19,800-25,600 | +8% |
| BALENCIAGA | oversize motorcycle leather jacket | 32,000-38,000 | +15% |
| PRADA | Recycled nylon charge jacket | 14,500-18,000 | +6% |
| DIOR | Vine plaid wool suit | 26,700-31,200 | +9% |
2. Focus of price disputes
1.BALENCIAGA "Garbage Bag" jacket of the same material: It was revealed that ordinary polyester fabric was used, but the price was as high as 23,000 yuan, and the number of views on Douyin related topics exceeded 80 million times.
2.LOUIS VUITTON China Limited Price Raise: Starting from March 1, the prices of some single products in China will be 42% higher than those in Europe, and the number of readings on Xiaohongshu's #LV Price Discrimination# has reached 120 million.
3.GUCCI and Adidas co-branded sweatshirts: The basic sweatshirt is priced at 8,900 yuan because of the addition of the double logo. Weibo vote showed that 87% of netizens thought it was "not worth it".
3. Consumer attitude survey data
| platform | Sample size | The ratio of "premium is too high" is considered | Main complaints |
|---|---|---|---|
| 12,358 people | 79% | Material and price do not match | |
| Little Red Book | 8,642 people | 68% | Lack of innovation in design |
| Zhihu | 5,217 people | 91% | Brand harvest fans |
4. Experts interpret the reasons for high prices
1.Scarcity strategy: Luxury products are created with limited editions (such as DIOR's show models that only produce 20 pieces per month), and the premium of limited edition models in the first quarter of 2024 is generally 300-500%.
2.Celebrity sales effect: The average resale price of the second-hand platform of GUCCI single product worn by Xiao Zhan is 180%. Wang Yibo's same BALENCIAGA jacket even showed a phenomenon of "pre-sale ordering until 2025".
3.Tariffs and channel costs: The comprehensive tax rate for imported clothing reaches 25.8% (VAT 13% + tariff 6-10% + consumption tax 6%), and the Chinese counter prices of some brands are 30-50% higher than those of Europe.
5. Rational consumption suggestions
1.Pay attention to material labels: The reasonable price of a 100% wool coat should be less than 8,000 yuan. If you exceed this price, you must confirm whether it contains special materials such as cashmere, rare leather and other special materials.
2.Use price comparison tool: Data from the global price comparison platform shows that the same PRADA suit is priced 28% cheaper on the Italian official website than in China.
3.Finding off loopholes in the second-hand market:95 new CHANEL jackets are usually circulated at a 30-5% discount on platforms such as Red Bollinger, but attention should be paid to identifying authenticity.
Conclusion: The value of clothing should not be determined only by logo. When consumers purchase high-priced items, they recommend a comprehensive judgment based on their own needs, actual cost of the product and long-term use value. After all, real luxury is finding the style that suits you best.
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