What do you need to open a toy store?
In recent years, the toy industry has continued to be booming, especially with the emphasis on parent-child consumption and children's education. Opening a toy store has become the choice of many entrepreneurs. But what do you need to prepare to open a toy store? This article will give you a detailed analysis of equipment, supply, marketing, etc., and combine it with the hot topics and hot content on the Internet in the past 10 days to help you better plan to open a store.
1. Basic equipment for opening a toy store
To open a toy store, you first need to prepare some basic equipment. The following is a must-have list:
| Device name | Purpose | Remarks |
|---|---|---|
| shelves | display toys | It is recommended to choose a height-adjustable style |
| cashier | Checkout and cashier | Requires POS machine or QR code scanning equipment |
| display cabinet | Display high-priced or hot toys | Transparent glass material is better |
| Monitoring equipment | Ensure store safety | It is recommended to install a high-definition camera |
| sound system | Play background music or promotional messages | Optional |
2. Selection of toy sources
Supply is the core of a toy store. The following are the recently popular toy categories and recommended channels:
| Toy type | Popular brands | Purchase channels |
|---|---|---|
| educational toys | Lego, magnets | Brand agent or wholesale market |
| Trendy toys | Blind boxes, figures | Online wholesale platform (such as 1688) |
| electric toys | Remote control cars and robots | Direct supply from manufacturers or procurement from exhibitions |
| Handmade DIY toys | clay, puzzles | Local wholesaler or cross-border e-commerce |
3. Marketing and Promotion Strategy
Recent hot topics on the Internet show that content related to parent-child interaction and children's education has attracted much attention. The following are marketing methods suitable for toy stores:
| Marketing method | Applicable scenarios | Effect evaluation |
|---|---|---|
| social media promotion | Douyin, Xiaohongshu | High exposure, suitable for young parents |
| Offline activities | Parent-child DIY activities | Enhance customer stickiness |
| Membership system | Points redemption | Increase repurchase rate |
| holiday promotion | June 1st, Christmas | Short-term sales explosion |
4. Recent hot toy trends
According to the hot search data on the entire Internet in the past 10 days, the following toy categories and topics have attracted much attention:
| hot toys | Hot search reasons | Recommendation index |
|---|---|---|
| STEM educational toys | Parents value science education | ★★★★★ |
| Blind box series | Strong collection and social attributes | ★★★★☆ |
| retro toys | Nostalgia on the rise | ★★★☆☆ |
| Environmentally friendly materials toys | health and safety needs | ★★★★☆ |
5. Things to note when opening a store
1.Site selection: Prioritize locations close to schools, shopping malls or communities, where foot traffic is key.
2.Compliance management: Ensure toys comply with national safety standards and avoid legal risks.
3.Inventory management: Regular inventory to avoid backlog or out-of-stock.
4.customer service: Provide trial play experience and enhance interactivity.
Through the above analysis, I believe you have a clearer understanding of what you need to prepare to open a toy store. Combined with hot trends and market needs, your toy store is sure to attract more customers!
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